The Maruti Story : How A Public Sector Company Put India On Wheels

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The Nano has been around for nine months. My knowledge is that if you want to buy a Nano today, you can go to a dealer and in about four weeks he would give you a car and all you have to do is bear the interest cost of the guy who booked the car and is not unwilling to flog off his booking. Any car which is in hot demand has a premium. The Nano does not.

The Maruti Story

So that somehow makes me believe that this car requires more work before it becomes the phenomenon that it was touted to be. It was not possible to make a car that would meet with the standards which we feel a car should have at that price range. Otherwise, we would have reduced the cost of the Maruti But we felt that it was just not possible to do it.


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With the number of choices now available, do you think that Maruti has lost its relevance with the urban, young Indian? The income levels of a lot of young people have increased dramatically in the last few years. Whereas earlier a guy who is in his early 30s would be very happy to be able to afford a Maruti, today he looks at a Toyota Camry or Honda Accord.


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  • Still there is a large bulk of Indian consumers who are not in that income bracket. And they are looking for cheap, affordable smaller cars. And whether it is Maruti or Hyundai or Tata, they all have a relevance. How difficult is it to maintain a long-standing partnership with a company that comes from a completely different business culture than ours?

    The Japanese are different from us, yet they are much easier to work with in many ways. The big difference between Western companies and the Japanese is that the Japanese work much more on personal relationships and trust, whereas the Western companies are more contract oriented.

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    What makes the Japanese guy trust you? They only look to see whether you are genuinely committed to the company before anybody else—including yourself. If they find that your priorities are more towards your own self, they will not trust you.

    For them the company is mai-baap, God whatever you want to call them. So they look for that in you. My personal chemistry with Mr Osamu Suzuki became better over the years. On many matters I could persuade him to change his mind, which none of the Japanese could do.

    I got into a lot of issues with the government, there were CBI enquiries against me. They caused a lot of stress and harassment. I wonder what I could have done and whether I could have avoided it. That was a terrible time in my life. If I succumbed to the stress and quit that would have been taken to be an admission of guilt. And Suzuki backed me fully—even at the cost of breaking relations with the government. Book Enquiry Support Get App. Elephants Can Remember. The Rise and Fall of the Great Powers. A Murder is Announced. Coolie Lines.

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